Spend more time on creating valuable, effective, and informative content for your business, cause that is going to drive traffic and that will be an important source of your business in the days to come.
You can see that all businesses are trying to come into online platforms with the COVID -19 pandemic, that’s fine, but at the same time business owners who have enjoyed good benefits thru online ads earlier go into panic mode by pressuring their Digital team for getting good conversions for the same budget and for the same target audience, what they were doing before. This has put Digital Marketers under immense pressure and they have tried different new strategies and campaigns, but still, it became worse than before. So many businesses have lost their consistency and they are in panic mode. This is going to continue for various industries for another 3 months at least.
No individual or industry is untouched by the current situation with the Covid-19 pandemic, which means most businesses are rethinking their approach to marketing, sales, and customer experience.
When the market was good, when life was normal, the conversions that we were getting can never be the same when the situation is not normal, irrespective for any business – unless some of the businesses which are supporting the community benefited1 from the pandemic. Many of popular online marketers feel the organic traffic and conversions are down more than 50%.https://www.mariehaynes.
At the same time, some of the essential goods supplier’s traffic improved to an extent but went down significantly with delivery has become a hassle for the customers. The image shows some of the industries that got affected due to COVID 19 in the first week of February since some of the countries were functioning at that time. With the lockdown in place in most of the cities, businesses are going to struggle for well over a year because they will have to make up for their losses. In this present scenario, the traffic for most of the publisher’s websites shoots up significantly since all are curious to know the updates on the pandemic and the effect of the lockdown, etc.
Covid 19 brought so much disruption for many businesses. Some of the businesses which took a long time to decide on their Digital Transformation jumped in but things are too difficult when it comes to logistics, support, and decision making. So even the Digital Transformation is undergoing a disruption by the Bio-Disruption, let us see who can win this war of disruptions