Most digital marketing agencies are busy with regular ad promotions, creating designs for the posts, web development, and creating reports on the performance of their ads for their clients. There is a deeper current that is disrupting various industries through Digital, where many of the Digital Marketers are not aware or they could not find the right resources to do it.
The Digital Marketing Trends for 2020 are very challenging and effective,
Videos
Do you have an in-house Video Production team? if not then you are not ready for the digital challenge? Automated posts with images are not as effective as before. Videos are becoming more powerful and effective when it comes to Online Marketing. Corporates are investing heavily in videos and video ads.
A Video post is 40% more powerful than a text post. Do you know that?
- more than 70% of larger organizations claim that video content has increased their conversion;
- 80% of customers are sure that the video helped them to understand the product better
- 55% of users visit the site, and 45% call the shop after viewing;
- 65% of companies use video as a marketing tool in 2019. It tends to increase
Content Strategy
Are you offering a content strategy for your clients? Content is King, so invest heavily in creating content by recruiting the right content writers and creators.
Localization of the content and personalization of content is essential. Do you have a content calendar? Are you creating your own infographics and are still taking it from Google?
Original infographics help you to get more traffic to your websites, blogs, etc. Companies with Content Strategies connect better with their audiences.