CLV: Customer Lifetime Value
CRO: Conversion Rate Optimization
DAM: Digital Asset Management
MAM: Media Asset Management
SERPs: Search Engine Results Page
ABM: Account Based Marketing
CDP: Customer Data Platforms
GDPR: General Data Protection Regulation
DMP: Data Management Platforms
DXP: Digital Experience Platform
CEM: Customer Experience Management
DCO: Dynamic Content Optimization
DSP: Demand Side Platform
MAP: Marketing Automation Platform
PRM: Partner Relationship Management
UCM: Unified Channel Management
MarTech is an ever-evolving industry where Marketing Tools are trying to overtake the talent of Digital Marketers with AI & Machine Learning dominating from 2019 when it comes to online marketing. The year 2021 will be a real surprise where most of the Non – Digital Marketers might overtake experienced Digital Marketers by using some of the Automated Marketing tools.
